Thursday, 21 April 2016

Careers in Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. That is the reason why Masters in Marketing has become one of the most desired degrees by both students and employers in recent years as every company needs a marketing manager who can frame the best marketing strategies and can help to increase the market value. An employee would do MBA in marketing because it's a career that gives wide range of opportunities and is quite profitable.

Required skills:
A MBA graduate who has the required skills of marketing is highly demanded by all the firms. These skills should include both mathematics and the softer skills, such as communications, tend to fare well in MBA in marketing specializations. Other desired skills for marketing typically include analytical and leadership skills.

Courses offered by ASM:

MASTER'S IN MARKETING MANAGEMENT: MMM Program of University of Mumbai is a mix of Marketing related and general courses, which include the functional areas of Marketing Management like industrial marketing, marketing research, consumer behavior, public sector marketing etc. The course content & study emphasizes, creation of business application, rather than mere marketing.

POST GRADUATE DIPLOMA IN MARKETING MANAGEMENT: To equip young graduates with essential principles and practices of Marketing Management and to enable them to take up employment in industrial and commercial establishments ASM institutes provide their students with this special PGDMM course.

The students, who have done the MBA in marketing, have a lot of job opportunities in both government and private sector. The candidate having the MBA in marketing degree can earn the 40000 to 65000 per month in India. The salary structure depends on the position and reputation of the employer firm.

  1. Marketing Manager
  2.  Brand manager
  3. Asset Management
  4. Corporate sales
  5. Market Research Analyst
  6. Sales Manager
  7. Media Planner
  8. Product Manager
  9. Head of Digital Marketing
  1. Overseeing the company’s marketing budget.
  2. Co-ordinating marketing campaigns with sales activities.
  3. Preparing online and print marketing campaigns.
  4. Monitor and report on effectiveness of marketing communications.

However, if you are interested for a career that is challenging but yet is most demanding then the role of the marketing manager is just made for you.


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